Owner Ben Coote
Ben moved to Christchurch when he was 17. One day not long after, while the teachers were on strike, he decided to go door to door looking for an Auto Electrical apprenticeship. (sounded more fun than being at school)
After finishing his apprenticeship, he traveled around the world, lived in South America and learnt Portuguese.
Eventually he arrived home and began working for Jay Bee Auto Electrical in Mt Roskill which was established in 1964. Ben bought that business in 2007, which was the start of what is now three automotive and auto electrical businesses in the Superior Automotive Group.
Jay Bee’s then acquired Altham Batteries, followed by Civic Automotive, and operated these entities out of Jay Bee Auto Electrical’s Mt Roskill location.
In February 2016, it was decided that we would expand onto the North Shore, and A&H Auto Electrical also became part of the family and more recently the group has expanded to include Spurdle Automotive in Avondale.
Ben’s a relaxed character who enjoys communicating with clients and building a business which has a real family feel to it. He says “I’ve made all this achievable, by having a great team of staff who all enjoy working together and have a range of specialist automotive and auto electrical skill.”
His hectic business lifestyle in Auckland is well balanced by re energising on his family farm in Northland, fishing, camping and anything to do with the outdoors.
Ben looks forward to meeting you the next time you visit
Office Manager Ane Toledo
Ane is from Brazil. She has been living here since 2017. If you visit or phone our North Shore branch, Ane is the person you who will most likely greet you.
As a typical Brazilian she loves the summertime! She says “I think New Zealand has a great summer (I just wish it could last a little longer), with warm temperatures for a nice day at the beach. I live in Northshore and for me it is one of the best places to live in Auckland.
I love the beaches, the parks, the neighbourhood, the familiar atmosphere of the coffee shops and restaurants. One of my favourite hobbies is catching up with my friends, whether at home or in a nice restaurant or pub”
You may also spot her at the local movies or watching Japanese cartoons!
Ane looks forward to meeting you!
Other Team Members
Hiro
Is our Japanese mechanic and has improved his skill set within the company, recently qualifying as a WOF inspector! We are lucky to have him and often get him to help translating Japanes symbols into English! Not surprisingly, he is passionate about JDM vehicles!
Carlo Dionson
Is originally from the Philippines and one of our senior auto electricians. He specialises in diagnostics and is very experienced, gaining knowledge while working in various countries around the world.
Cassia Alves Sergio
Cassia Alves Sergio – is part of our admin team, organising systems and processes to make
Michael
Is the Manager of our North Shore branch. He’s super fit, a great leader and at the top of his game, His technicians report back their diagnosis and recommendations, so Michael can locate parts and communicate estimated repair cost to clients.